Are you being efficient in your business? If you are just starting out, this can actually be harmful to the growth of your business.
Before you can become efficient, you need to be effective.
To be effective, you need to know your clients well; what their needs, wants and desires are and how you can best serve them. So, you need to actually work with people and see how they respond to your products and services and marketing before you bring in automations.
Maybe you are just doing what is sufficient, to tick the box that you've done it?
Watch this video for more on efficient, sufficient or effective marketing and business strategies